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Angelo Motta (8 September 1890 – 26 December 1957) was an Italian entrepreneur, and founder of the food company Motta. He is associated with the commercial production of the sweet yeast bread panettone.
Motta's contribution to panettone was to create a distinctive high dome shape for his bread that replaced the older style of flatter panettone as the standard. His startling success saw his company expand considerably during the interwar years, with Motta Foods introducing new bread, including a celebratory Easter bread known as a colomba pasquale, a dove-shaped yeast bread that uses panettone yeast but contains less fruit. Panettone became the de rigueur holiday gift to give to staff. Top artists were commissioned by Motta to immortalise his bread in advertisements. Prices were slashed to attract yet more consumers.Alexandra Richardson, Panettone: the Quintessential Italian Cake and not only at Christmas! The Magazine of the British-Italian Society (winter 2009). It is estimated that panettone is now sold in seventy-five countries.
The Motta and Alemagna brands are now owned by Bauli, an Italian bakery company based in Verona, having previously passed through the hands of Nestlé for a period in the late 1990s.
Motta was also a Grand Officer of the Order of Merit of the Italian Republic.
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